December 3, 2022

Untapped Talent Pools

An enthusiastic & ever growing youthful workforce.

Though current and historic issues persist that impact high unemployment – Africans are more educated, more skilled and more eager than ever to join the workforce. Approximately 20 million young Africans join the workforce every year. Africa also has a combined population of 1.3 billion people with an average age of 19 and at least 70% under the age of 30 within sub-Saharan Africa – which makes Africa the region with the youngest population in the world.

Younger populations means more global awareness, consumption of global content & thus globally integrated. A globalized youth in turn provides a key demographic of workers who are culturally aligned to the western world – Africans especially are highly multilingual with around 237 million English speakers overall in Africa along with German, French, Italian & Spanish speakers. Couple these two factors with a population that is increasingly digitally capable and reliant (an expected 5.5 billion will have mobile internet access in 2025) and you have a market with enormously untapped potential. Some key figures that exemplify the various benefits and potential within the region:

  • South Africa has a 64% unemployment rate (for youths 18 – 35 year olds) from various social backgrounds though a majority of this is made up of people in underprivileged communities.
  • Ethiopia’s primary school enrollment has increased drastically from 34% in 2000 to 81% in 2015 as part of an overall effort to boost education in the country – signifying a larger pool of eventual graduates of working age.
  • Ethiopia is the second most populous country in Africa, with over 70% of the population under the age of 30 and has had one of the fastest-growing economies in the world, which is resulting in an expanding middle class with greater purchasing power.
  • In Rwanda mobile internet subscribers reached 7 million by 2019, creating the base for digitalization of other services such as financial, agriculture, health, and admin services. Though a smaller population than many other African nations – their robust investment into developing a population of digital natives has put it on the map for highly technical skills at a lower cost.


The BPO industry in Africa – CCI included –  has played a significant role in reducing unemployment – primarily from underprivileged communities through an Impact sourcing model that recruits, trains & upskills young people. Overall, CCI has impacted the lives of over 150,000 people in South Africa alone as a result.  When it comes to the BPO industry within the continent; outside of Egypt – a lot of focus gets spent on South Africa and the example it sets for a low cost operating market with multiple programs, channels and incentive schemes in place to support recruitment and development of their workforce – though this reigns true for the most part – Countries like Ethiopia, Rwanda, Ghana & Kenya all offer similar opportunities albeit with a various range of benefits.

In a nutshell, Africa’s total population will surpass that of China’s by 2025 – if there is sustained and continued improvement of and investment in a digitally savvy, educated and enthusiastic workforce it would certainly shift majority interest into the region for various industries.


CCI are constantly evolving and as the organization continues to make strides and expand its breadth of services we endeavor to always think ahead to better engage with our community.
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